Contacts
At it's Council meeting on February 8, 2021, Wilmot Township Council approved a new corporate brand identity.
Staff will continue to work with Aubs & Mugg as the rollout of the brand occurs through 2021.
History of how the brand identity came to be
Working with Aubs & Mugg, a multi-disciplinary design firm, the Township will be reviewing its current corporate brand and identifying how Wilmot can best represent itself going forward.
The Township Brand project includes 4 phases.
Phase 1: Discovery - A number of research exercises will be completed to develop a clear understanding of the Wilmot community – its history, values, people and goals for the future. Members of the community will have the opportunity to share their thoughts and opinions about Wilmot, as part of this phase.
Phase 2: Exploration - Using the collected feedback, brand principles and narratives will be established to guide the development of the new brand direction.
Phase 3: Brand Development - Updated brand components will be designed during this phase. Once again, members of the community will be encouraged to share their feedback.
Phase 4: Execution - With a new corporate brand established, supporting materials – including a clear set of usage guidelines – will be created to help the Township bring its new brand to life.