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The Township is undertaking a branding review and we are looking for your input!
Working with Aubs & Mugg, a multi-disciplinary design firm, the Township will be reviewing its current corporate brand and identifying how Wilmot can best represent itself going forward.
The Township Brand project includes 4 phases.
Phase 1: Discovery - A number of research exercises will be completed to develop a clear understanding of the Wilmot community – its history, values, people and goals for the future. Members of the community will have the opportunity to share their thoughts and opinions about Wilmot, as part of this phase.
Phase 2: Exploration - Using the collected feedback, brand principles and narratives will be established to guide the development of the new brand direction.
Phase 3: Brand Development - Updated brand components will be designed during this phase. Once again, members of the community will be encouraged to share their feedback.
Phase 4: Execution - With a new corporate brand established, supporting materials – including a clear set of usage guidelines – will be created to help the Township bring its new brand to life.
This is sure to be a very exciting project for all of us and we are looking forward to working with Wilmot residents to create a meaningful corporate brand that resonates with everyone.
Our goal is to make this process as inclusive as possible to best represent who we are as a Township. In this spirit, we would love to know what Wilmot means to you. Visit www.wilmotbrand.ca to take a short feedback survey, and sign up for additional feedback opportunities.